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It is almost a guarantee. You open your favorite tech-based website and see something mentioning blockchain, VR, or AR. Almost every single time you look. These terms are such common buzzwords, it’s easy for me to pay less attention to stories about them.

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While at Adobe Max, I had an opportunity to see why Adobe has doubled down on that “AR” buzzword with Project Aero. The fundamental value of augmented reality is to create an immersive experience. However, when I think of Adobe, AR is the last thing that comes to mind.

During the keynote and in my press meetings, Adobe elaborated on why AR can be done better with its tools and partnerships….

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