fizzy snakes

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The fair is the same size as 15 Wembley Stadium football pitches

The world’s biggest trade fair for sweets is a Willy Wonka-esque display of tempting indulgences, but how is the industry adapting to a growing backlash against sugar?

Suddenly the nougat-covered pretzel I had for breakfast doesn’t seem like such a good idea. It’s 10:00 and I’m standing in the middle of a Technicolor palace of sugar.

A human-sized fizzy bottle wiggles past, proffering a bottomless bucket of sweets but before I can take one, a man in a dark navy suit grabs a handful and then furtively glances around to see if anyone has noticed.

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